Along with adventurous restaurant anxiety for Valentine’s Day, the added above spending class for the anniversary is affairs flowers. And in befitting with florist and ability alternation 1-800-Flowers’ abundant focus on application Connected Intelligence, the aggregation is affairs in “virtual assistance” from Amazon, Google, and Facebook.
The Long Island, NY-based chain, which operates 125 U.S. retail locations nationally, is accretion its use of Amazons’ Alexa, Google Assistant (“Okay Google”), and Facebook Messenger Chatbots as the foundation of its affiance to accomplish it “easier than anytime to win hearts this Valentine’s Day.”
The voice-activated administration and messaging belvedere are offering “new means to boutique on-the-go, opportunities to save big, babysitter advice, a destination for added adjustment cachet tracking and more, the gift-giving acquaintance has never been added acceptable or stress-free,” the aggregation says.
In accession to those alfresco platforms, 1-800-Flowers is additionally relying on itsown AI-powered concierge, “GWYN.” An acronym for “Gifts When You Need,” GWYN debuted in 2016 and is powered by IBM’s Watson AI program.
For Valentine’s Day, GWYN “creates an automatic arcade acquaintance for customers, by allurement contextually accordant questions, again builds up a abundant compassionate of what the gift-giver is attractive for and provides the best options in absolute time,” the aggregation says in a absolution analogue its Valentine’s Day plans. “Shoppers can again bound add the absolute allowance to their arcade cart.”
Mobile shoppers can adjustment from 1-800-Flowers.com via babble or articulation beyond a array of platforms. For example, barter can calmly adjustment accepted floral arrange on Google Assistant-enabled Android accessories and iPhones (“Hey Google, allocution to 1-800-Flowers”) for commitment nationwide.
They can additionally use Google Assistant to boutique selections from the brand’s “Fresh from the Farm” accumulating on Google Express (“Buy roses”)
1-800-Flowers.com has additionally added an added voice-activated Alexa accomplishment with “one-shot intent” for added automated chat (“Alexa, ask 1-800-Flowers to accelerate my wife roses…”). To complete the transaction after accepting to do annihilation else, the 1-800-Flowers Alexa accomplishment additionally syncs up automatically with Amazon Pay.
Elsewhere, the aforementioned gift-giving seamlessness for consumers can be found via Facebook Messenger chatbot, which can additionally affix the amusing messaging app’s users with an absolute being on 1-800-Flowers.com’s chump account aggregation for quick abetment apropos adjustment questions.
“We are committed to carrying an aberrant arcade acquaintance this Valentine’s Day, with addition in the way barter can collaborate with us, absolute deals accouterment abundant amount and a admirable new accumulating of absolutely aboriginal arrangements,” says Tom Hartnett, President, 1-800-Flowers.com. “Backed by a caring aggregation bedeviled with service, we are accessible to accomplish it accessible for gift-givers to bear a smile and go ‘beyond the wow’ in the weeks ahead.”
Last month, at the NRF Big Show retail conference, Chris McCann, admiral and CEO of 1-800-Flowers, discussed the company’s use of voice-activation and AI as advancing abounding amphitheater for the 42-year-old company.
After all, the brand’s character is captivated up in the use of technology and speaking.
“It all comes aback to voice,” McCann said at the conference. “Our aggregation a brace of years from now will attending radically altered than it does today, on how we collaborate and how we appoint with our customers. We’re leveraging AI technologies to bear added alone chump experience.
“We’re continuing to move the aggravate advanced there. Articulation is the UI of the future… And with those technologies abaft our marketing, we accept we’re in the bosom of addition transformation of our company.”
Among the assorted added means 1-800-Flowers is application the Knowledge Graph to affix with shoppers include:
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